Passenger Insight & Benchmarking

Passenger feedback is plentiful but actionable insights are not easy to uncover. Airlines collect large volumes of passenger data without clear alignment to decision-making. IFECtiv helps translate passenger signals into comparative, decision-grade insight.

What This Engagement Addresses

Clients work with us when they need to understand:

• How passengers perceive inflight digital services relative to competitors

• Whether dissatisfaction reflects performance gaps, design issues, or expectation mismatches

• Which passenger segments meaningfully influence brand perception and loyalty

• Where improvement would materially change outcomes and where it would not

We focus on perception and context, not raw engagement metrics.

How Insight Is Applied

Passenger insight and benchmarking supports:

• Experience prioritisation

• Investment justification

• Competitive positioning

• Risk identification ahead of major inflight initiatives

This work is designed to inform real decisions, not populate dashboards.