Articles & Commentary

Independent insight on inflight entertainment and connectivity decisions.

This is not industry news, product promotion, or vendor commentary. The articles collected here examine how inflight entertainment and connectivity decisions are framed, misinterpreted, or oversimplified and the consequences that follow.

They are written for airline leaders, IFEC teams, suppliers, and stakeholders who recognize that poor assumptions and weak data interpretation often lead to costly decisions.

Commentary

Strategy & Decision Framing

Content in this section examines how IFEC decisions are structured and why weak framing leads to poor outcomes.

Does no one care about IFEC anymore? - May 2025 - An analysis of IATA webinar survey findings and what they risk getting wrong about inflight connectivity and entertainment.

To customize or not to customize, that is the question - Mar 2024 - A strategic critique on the complexities and trade-offs of customizing IFE/IFEC solutions versus sticking with standardised implementations.

Market Data, Research & Industry Narratives

These articles challenge how data and repeated narratives are misinterpreted and quietly distort strategy.

When Guesswork Flies Higher Than the Planes! - Oct 2024 - Examining how misinformation and AI-amplified guesswork distort IFEC industry understanding and decisions.

Does no one care about IFEC anymore? - May 2025 - An analysis of IATA webinar survey findings and what they risk getting wrong about inflight connectivity and entertainment.

Technology, Rights & Structural Blind Spots

This section focuses on issues treated as technical detail that carry significant strategic and commercial risk.

In-Flight Connectivity and Streaming Rights: Why Altitude Shouldn't Change How the Internet Works - Oct 2025 - Responding to the Airline Passenger Experience Association (APEX) Global Expo 2025 discussions on why inflight connectivity should not trigger broadcaster-style streaming rights obligations for airlines.

To customize or not to customize, that is the question - Mar 2024 - A strategic critique on the complexities and trade-offs of customizing IFE/IFEC solutions versus sticking with standardised implementations.

Ethics, AI & Emerging Risk

Articles in this section address emerging issues advancing faster than industry governance and policy.

There is some content AI should not be training on - July 2025 - Poor-quality IFEC industry content risks corrupting AI training and amplifying misinformation.