Selected Experience
Independent expertise. Practical experience. Trusted discretion.
IFECtiv has undertaken advisory engagements, independent product evaluations, commissioned research and commercial projects for organizations across the aviation ecosystem, including airlines, technology suppliers, investment firms and professional services organizations.
Much of this work is conducted confidentially. The experience below reflects assignments undertaken without disclosing client identities or commercially sensitive information.
Airline & Technology Advisory
Product Evaluation, Testing & Quality Assurance
Independent evaluations of airline and supplier products, including onboard testing, accessibility assessments, quality assurance and identification of product deficiencies to inform corrective action.
IFEC Strategy & Advisory
Airline IFEC strategy, technology direction, product planning and commercial considerations.
Procurement & RFP Support
Requirements development, supplier assessment, proposal evaluation and procurement decision support.
Passenger Experience, GUI & Content Strategy
Advisory on IFE interfaces, onboard content, usability and passenger experience.
Market & Commercial Intelligence
Investment & Market Intelligence Advisory
Independent expertise for investment firms and professional services organizations across commercial and private aviation.
Competitive Intelligence & Commissioned Research
Confidential competitive studies, supplier benchmarking, market analysis and strategic research.
Marketing & Executive Advisory
B2B Marketing & Commercial Positioning
Development and execution of B2B marketing strategies for specialist suppliers, spanning product positioning, digital campaigns, industry communications and performance measurement.
Executive Thought Leadership & Communications
Industry-focused blog writing, executive ghostwriting, LinkedIn strategy, messaging and reputation-sensitive communications.
Client Feedback
“Deep IFEC market knowledge, intelligent and insightful advice and strategy, and very easy to work with.”
Anonymous client
Confidentiality & Independence
Much of IFECtiv's work takes place behind the scenes, supporting organizations on sensitive strategic, technical and business matters.
We respect our clients' confidentiality and do not disclose client identities, proprietary information or engagement details without authorization.
Our independence and discretion are fundamental to how we work.